News & media
Company and business model · Technology
The companionship business behind SomniNono
How can physical products and ongoing content support a lasting business? Start with Future Companion’s product choices to understand the relationship between original characters, plush products, the mobile app and continuing content.
How interaction works · Technology
SomniNono responds through your phone
What roles do the plush, NFC and mobile app each play? The physical product provides touch, form and portability; passive NFC provides an entry point; conversation, care and photos take place in the mobile app.
How interaction works · Lifestyle
SomniNono responds through your phone
What roles do the plush, NFC and mobile app each play? The physical product provides touch, form and portability; passive NFC provides an entry point; conversation, care and photos take place in the mobile app.
New products and format · Lifestyle
Four new SomniNono designs arrive
Why is a Nono both a plush and a gateway to its character? Look at character design and everyday use to understand the value of the physical product and the digital content available after purchase.
Everyday company and collecting · Lifestyle
SomniNono joins your everyday
After collecting, how does a character remain part of everyday life? Desk-side company, taking a character along, gifting and mobile interaction show what SomniNono means by an ongoing character relationship.
Everyday company and collecting · Lifestyle
SomniNono gives collecting a next chapter
After collecting, how does a character remain part of everyday life? Desk-side company, taking a character along, gifting and mobile interaction show what SomniNono means by an ongoing character relationship.
Everyday company and collecting · Lifestyle
SomniNono gives collecting a next chapter
After collecting, how does a character remain part of everyday life? Desk-side company, taking a character along, gifting and mobile interaction show what SomniNono means by an ongoing character relationship.
New products and format · News
Four new SomniNono looks make their debut
Why is a Nono both a plush and a gateway to its character? Look at character design and everyday use to understand the value of the physical product and the digital content available after purchase.
Approaches to AI toys · Technology
Doing more with less hardware in AI toys
Why pair a plush with a phone instead of putting more hardware inside the toy? Compare the use cases and trade-offs of two representative approaches, and see why Future Companion chose passive NFC with interaction handled by a phone.